pestle analysis for supermarket industry in sri lanka

Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . Synopsis Understand the political system in Sri Lanka through analysis of key figures in the country and governance indicators. The Total Pestle Analysis of Sri Lanka. 1. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. Bargaining power of buyers keells super is the distribution net work to the end user, since industrial sales are handled under a different section, and from keells supers point of view a buyer like medium scale caterer or an hotelier would be bulk purchaser for quantity price discount. For example, today, payment and cooperative banks serve the varied sectors of society. It Will Help u out in finding data and copying also;) . Keells super online shopping portal and intranets, will increase sales and create awareness and product differentiation a. Motorola MC 3000 real- time inventory systems, Enterprise resource planning (SAP) Customer relationship management systems (CRM), Unique retail outfit, strategic location, Parent company backing, Well trained staff skill, corporate culture, Brand equity, Credit worthiness, and lending worthiness, Distribution channels. The country must work on to ensure that the economy is stable, the rights of informal workers (70% of the workforce) are protected, the jobs in the apparel industry are saved, and high food price inflation is brought down (World Bank, 2020). PESTEL analysis of the Banking Industry gives an insight into its present condition and future potential to grow. The capital requirement to put up state of the art retail shopping outlets will be relatively high the backward integration it has with its production and packaging line up makes it impossible for a new entrant to come up with equal capital investment. Most of Keells supper product characteristics would put one or the other as a commodity since they have been in the market for the last 20 years and they are popular brands among the consumers. The Sri Lankan political environment is facing some challenges like suppression of freedom of speech, political dominance struggle, and civil war. You can download the paper by clicking the button above. PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. But keells super can increase its distribution since its backed by JKH one of the biggest companies in Sri Lanka. Copyright 2017 2025. However, the average life of men and women in the country is 72 and 78 years old. Through the PESTEL analysis, several key drivers of change that influence the IT industry in Sri Lanka can be derived. Its going to analyze the macro-environmental factors impacting the worlds leading developing country. Available at: https://www.notesmatic.com/banking-industry-pestel-analysis// (Accessed 24 August 2022). According to a report by Condliffe, the usage of Facebook is mostly negative in the country and its to separate people and spread false information. This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Technological factors impacting Sri Lanka, Environmental factors impacting Sri Lanka. In place of traditional banking, internet banking and mobile wallets are gaining high popularity. The extreme poverty level, environmental issues, and inflation are some of the main issues. PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. (JKH Sustainability Report 2009, 2010). Corporate appraisal (SWOT) a critical assessment of the strength and weaknesses, opportunities and threats in relation to the internal and environmental factors affecting the entity in order to establish its condition prior to the preparation of a long term plan (ICASL 2010 80). Other than that, hes a fun loving person. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. It doesnt distinguish between local and foreign workers. Political stability creates the perfect environment for the banking business expansion. Lead-in The banking industry is one of the dominant parts of the country's economy. The hospitality industry needs to worry about . Government Support on the IT Sector. Banking Industry is directly related to the growth of the economy. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. This has been because of the gradual improvement of the global economy in the year concerned with sharp recovery of the Asian markets improving the free movement of commodities. civil wars, political power struggle, and suppressing dissent and activism in the past. The PESTEL/PESTLE Analysis model is a tool for managers to understand the influence of the external environment on businesses. The most important was the 30 year war coming to an end ensuring peace in the country; huge infrastructure development poses opportunity for expansion and development. Competition from other business However, they are tied to privacy and consumer laws, which prevent them from sharing any such personal data of the customers. Thus, the number of people choosing to take banking services is also increasing, ensuring industry growth. In EdrawMax's Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. Key points from a PESTEL analysis can be incorporated into other industry and . Encourage the management of the company to source where possible for open source software as to counter the affect of the increasing cost of licensed software. The banks should also concentrate on providing top-level customer service. The banking industry is a worldwide organized sector that regulates the money flow in the nation's economy to keep a stable system and act as the reservoir of money for the people. Technological forces that generate problem solving inventions. The federal and state governments can have the power to make decisions regarding the banking system. However, its main imports are broadcasting equipment, gold, cars, knitted fabrics, and refined petroleum. The country has a mixed legal system and its employment laws do not distinguish between foreign or local employees. The economy should begin to recover from the effects, The briefing examines how education industry performs globally and in the largest countries in terms of education output. Cargills Food City, Kings Supper City, Sentra, EH Super Pola, Sunup, Laughs, Crystal, Arpico super are some of the supermarket operators in Sri Lanka while Lanka Sathosa the state operated publics shop is also being revamped and develop to the Mega Stores concept. It also helps firms carry out their business by offering them loans. With this the buyers bargaining power to push prices down for Keells super would be low they sell FMCG products and these have very low margins and high brand equity which makes buyers willing to pay. This is common to agricultural products since they could go out of produce. In addition to this, you can go ahead and change the background color, modify the text, add hyperlinks, add multiple pages, add images, and even add vector-enabled texts to your PESTEL analysis diagram. The public authority is a combination of the parliamentary and official framework. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in . This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. The laws see that NPA does not have an enormous effect on the banking industry. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The lifestyle of people is changing rapidly. Surely, it needs to work on political stability, and reforms. (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. The global assets the banking industry is dealing with are trillion dollars. Majority of the people live in rural areas and rely significantly on agriculture for their livelihood. A nation's political condition and governmental decisions have a massive impact on the banking industry. 5 GAP Analysis Tools to Help a Business Analyst in Strategic Management GAP analysis tools include SWOT and PEST analysis, the Fishbone diagram, McKinsey 7S, and the Nadler-Tushman Congruence Model. (www.news.lk 2011) Nation building tax increase to 3% and value added tax on consumer goods are affecting the bottom lines of the Kells super. The companys retail outlets have the opportunity for expansion. Dedicated to your worth and value as a human being! The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. The government and financial bodies under government supervision make laws to make the banking system less risky. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Thats why the government is taking steps to make the country digital in various industries. If you want to draw the PESTEL analysis diagram from scratch, you can click '+.' Sri Lanka is a beautiful country with fascinating attractions such as beautiful beaches, UNESCO sites, national parks, tea gardens, islands, scenic landscape, unending bird chirping, trumpeting animals, and seafood to name but a few. JayKay Marketing Services (Pvt) Ltd. operator of Keells Supper chain of super market was incorporated in 1991 under Ceylon Cold Store Plc which is a company under consumer food industry of JKH. The banking industry is one of the sectors serving a high number of customers. Small organizations use payment methods like credits and debits, which is helpful for the banking industry. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. Thus, they conduct most of their transactions online. A PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an organisation is operating. A new location with a strategic importance for the company has been open with the north and east being liberated. The banks are using tools like the internet and SMS to keep the customers aware of the transactions. . Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. PESTEL Analysis, SWOT Analysis and Risk Analysis of Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is an island country in the northern Indian Ocean off the southern coast of the Indian subcontinent in South Asia. But it needs a lot of investment and tech acceleration. Pizza Market Analysis. Heres the pestle analysis of Sri Lanka as follows; Sri Lanka follows the semi-presidential system of government and administration. Profit share schemes for collective bargaining with non executive staff for high performers, Ability to introduce sub-brands, Ability to tie up with multinationals. Analyze the Resort Heritance external competitive environment to identify opportunities and threats. Available at: https://www.marketingtutor.net/pestle-analysis-of-banking-industry/ (Accessed 24 August 2022). Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. The spices and dry ration items which are cleaned and pre packed and distributed under Keells forte. The banking sector is helping the small business and small-scale industries to grow. pestle analysis for supermarket industry in sri lanka March 14, 2023. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. Read More Swot Analysis Of Wimpy 1862 Words | 8 Pages Political legal forces that allocate power and provide constraining and protecting laws and regulations. Should we compete on the basis of lower cost (and thus price), or should we differentiate our products or services on some basis other than cost, such as quality or service? (www.priu.gov.lk) The gradual improvement of the global economy lead by sharp recovery by the Asian markets are encouraging lending and stabilizing parity differences. 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